PostPilot
Send individually personalized, automated, and measurable postcard campaigns as easily as email. Think Klaviyo for direct mail. Thousands of DTC brands use PostPilot to boost revenue and retention.
Developed by: PostPilot
Support Email: support@postpilot.com
About PostPilot
PostPilot is the direct mail platform of choice for Shopify brands. As Firework's preferred direct mail partner and the only natively integrated direct mail tool, it's no question why thousands of the most successful DTC brands trust only PostPilot with their direct mail program.
Who we are
Think Klaviyo or Meta for direct mail. With class leading native integrations, fully done-for-you campaign management, and a live ROI dashboard, PostPilot makes launching, managing, and scaling direct mail a breeze.
And it doesn't stop there. Activate anonymous site visitors, hyper-target cold prospects leveraging proprietary DTC databases and cutting edge AI targeting, and so much more. Whether you're launching direct mail for the first time or scaling an existing program, look no further than PostPilot, backed by the founders of Klaviyo and building the future of direct mail for DTC.
How it works
Connect your Shopify, and let PostPilot do the rest. Built by a team who eat, sleep, and breath direct mail, our DTC expertise sharpened by over 10,000 connected brands reinforces your choice in Firework's preferred DM partner.
Fully integrated and fully automated, our triggered sends are sent on-demand through our owned and operated print facilities to ensure the best recipient experience - unlike the other guys...
And view your performance metrics in real-time with the most comprehensive direct mail dashboard, powered by Shopify.
Our capabilities
● Target customers who can't be reached via Email or SMS, pulled directly from Klaviyo, Yotpo, and more.
● Set and forget with fully automated and triggered flows, integrated with existing email and SMS efforts.
● Boost customer LTV and combat rising ads cost during peak seasons (BFCM, Labor Day, etc.)
● Increase conversion rates via 1:1 personalization: customer name, unique discount codes, dynamic QR codes, customer birthday, and more pulling from PostPilot's proprietary AI-powered database.
● Wow the CFO with real-time ROI tracking, powered by Shopify. A/B test and leverage native holdout capabilities to view direct channel lift.
● Prospect more affordably and effectively with AcquisitionAI - proprietary data available only on PostPilot.
● Retarget anonymous web browsers with SiteMatch and automatically omit existing customers on your Klaviyo list.
● Build your brands personality with authentic handwritten cards written with real ink, from real pens!
Like Klaviyo for direct mail - and the most comprehensive direct mail offering!
After previously running a direct mail initiative through another direct mail vendor, we searched for other options to help us retarget, prospect, and hit our VIPs. PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.
PostPilot and Firework
PostPilot is the preferred choice for Firework brands, and it's no question why thousands of brands across the globe trust only PostPilot with their direct mail program.
Together PostPilot and Firework take personalized shopping to the next level! Drive to AI-powered and live video engagement via a custom postcard experience.
Media
Use cases
- HexClad Built a 7-Figure Programmatic Direct Mail Program with PostPilot
HexClad saw early success with direct mail in 2022, driving $1.7M during BFCM, and doubled down driving $2.9M during BFCM 2023. Following massive success with seasonal blasts, HexClad turned a marketing opportunity into an always-on growth channel. “Direct mail is a focus for us, and it does great in ways that traditional retention channels can't. We can do the same sort of surgical targeting that we're spoiled by on the digital side.” - Andrew Windle, Director of Retention
- How Direct Mail Became an Essential Marketing Channel for Dr. Squatch
Digital is core for Dr. Squatch, but they recognize that even the savviest brands only reach a fraction of their audeince through these channels. For direct mail, they had two core goals; reach customers more effectively and add a tangible touchpoint to their marketing portfolio. The result? Campaigns driving 11x+ returns and 12%+ CVRs. A new core channel strategy was solidified. “Go with PostPilot. They're super easy to work with, and the quality is unmatched” - Dejan Rankovic, VP of Growth
- How Obvi Drives Profits with Hands-Off Postcard Campaigns
Obvi founders Ron and Ash are top-tier marketers, but managing a fast-growing brand like Obvi demands lots of time and energy. They let the experts at PostPilot handle everything from strategy to implementation for their win-back campaign targeting customers that hadn't purchased a refill within 90 days. The entire campaign was ready to launch in two days. “I love that it's a done-for-you service,” Ron said. “When I looked at the campaign, I was shocked." The Payoff: 1835% ROI.
- GOOD AMERICAN Makes the Switch to Full-Funnel Revenue with Direct Mail
GOOD AMERICAN came to PostPilot from another direct mail vendor to test a full-funnel direct mail solution that was easier and less manual to launch and scale. The team A/B tested winbacks and expanded the winner to maintain an always-on campaign that drives repeat revenue. Winbacks have seen an 8x+ ROI and driven $1.40 in revenue per send, and the team has recently launched a substantial acquisition campaign.
